No sooner have more dates been announced for the Roi des Belges pop up hotel (which coincidentally go on sale tomorrow) does another hotel pop up on the scene. This times it's from the people at lastminute.com and it's slightly different than your usual hotel in that you can't actually stay there. That's right a hotel you can't sleep over night in...you can however score a free massage, manicure, coffee, cocktail and cupcake.
Located in the Getty Images Gallery, just off Oxford Street the hotel offers tired shoppers a bed to relax on for an hour or two, but don't get too comfy there is only one so you might end up sharing. The furniture is all top notch, borrowed from the 51 Buckingham Gate hotel.
What's all this in order of we hear you cry? Well the PR stunt marks the inclusion of restaurants, theatre shows, car hire and more to the lastminute.com Top Secret deals. Visitors to the "hotel" will also get the chance to win a stay at one of the"Top Secret" hotels from the website.
Head along from now until Sunday 22nd January to take full advantage. Open Mon - Fri, 11am - 7pm and Sat & Sun, 12pm - 5pm.
The Getty Images Gallery, 46 Eastcastle Street, W1W